Manitou Expands – Moving forward by moving in (Complete article can be read by scrolling to the bottom of the page)
Moving forward by moving in
By Brady L. Kay
Work smarter, not harder was the general idea behind the decision to relocate Triton Industries and the pontoon manufacturing plant to a larger building after years of working in a tight 50,000-square-foot building while still producing beautiful boats. In 2011, demand was growing for its high-end Manitou pontoons and the Delta Township facility in Michigan could no longer keep the secret quiet, relocating was unavoidable.
President Scott VanWagenen was hesitant to break the team into two shifts and knew it was just a matter of time until they would be forced to move if they wanted the company to continue to grow.
“We couldn’t stay where we were,” recalls the Triton Industries president, stressing the difficult choice for the company that was founded in Lansing in 1985 and then relocated to the Delta Township building ten years later. There was also pressure to move near suppliers in Indiana and the sad reality was the innovative designs its R&D team was coming up with couldn’t be easily produced in their current facility at that time.
But then a building went on the market in nearby Watertown Township in the spring of 2014 and new hope was discovered. With the help of Michigan Economic Development Corp. and Lansing Economic Area Partnership and grants that brought sewer lines to the building, the $6 million, 144,000-square-foot facility became Manitou’s home.
Triton Industries now owned the building and the 10 acres of land that came with it, but it wasn’t exactly turn key ready. The building previously owned by Wolverton Industries needed to be converted from a pet food distributor warehouse to an updated pontoon manufacturing plant and that wasn’t going to be easy.
“The biggest steps were electrical, like running the power we needed for all of the machinery and a fire suppression system, along with an access road all the way around the building for the fire department,” says Greg VanWagenen, the director of marketing and communications at Triton Industries. “Then air hoses, power lines, as well as a heavy modification to the offices that were in really bad shape. There hadn’t been a lot of upkeep over the years so we had problems with the roof, painting outside, plus adding offices inside the actual plant. It really looks like a new building now and some people might think that if they didn’t know the history of it.”
Today with a building that is over two-and-a-half times larger than the former location, the workforce has continued to expand and now includes a total of 118 employees. Manitou’s growth has not only earned it recognition from the Lansing Regional Chamber of Commerce, but now quality pontoon boats are being built at a pace of around 40 a week.
“We’re doing on average two more boats in an eight hour day,” says Greg. “In our old building if we were averaging six boats a day we’d be occasionally staying late or working Saturdays and almost all of that was due to the space and the constraints the old building gave us. One of the biggest advantages is our finishing and quality control with the lighting and being able to see any issues with the boats and being able to check them off at the end. If something is wrong we’re able to push the boat aside and wait until we can fix it and get it out the door, where before if one boat stopped it stopped all the boats in the production line because we didn’t have the room to juggle things around.”
Part of the demand to have more pontoons built each week is credited to Russ Hafner, the company’s sales manager who according to Greg has done a great job getting reps in place and building its dealer network, “Russ has done a great job, especially in the Texas, Oklahoma and Arkansas markets where we didn’t have a lot of representation before.”
Room For Innovation
Besides the overall expanded number of boats rolling off the assembly line each day, the new facility now makes it possible to further explore those innovative designs and features Manitou is best known for. In fact, according to Greg, the new X-Plode XT and Legacy LT models that were released last year with the fiberglass walls wouldn’t have been possible without their new building.
“The XT and LT models couldn’t have been developed and we could never offer something like a twin engine boat that we’ve started working on,” says the marketing director. “The R&D department now has the proper area to test and build new models and workout any kinks those models might have and we didn’t have that in our other building. There was no where to work on a single boat and bring it out and in to tweak things. It was a lot of work before and a lot of juggling.”
Intentional or not, news of the twin engine Manitou Legacy was now out, which had the PDB staff that was on hand for the facility tour asking the obvious question, “can we see this twin engine Manitou?”
As we walked into the R&D section of the building we were met by Dave Curtis, the vice president of operations and inventor of the V-Toon who had a big grin on his face. He was beyond excited to show us what he had been working on. Since joining the company back in the late 80s as a welder right out of high school, Dave has been the mastermind behind a lot of other key developments that help distinguish Manitou pontoon from its competitors.
Others in this area who have been instrumental in the development of the twin engine Manitou included R&D engineer Jon Miller as well as Tim Peters who is best known for his driving abilities as the official boat tester.
“Again, part of it is the space,” explained Greg as we walked around the prototype model. “We didn’t have the space we needed before to do some of the things we wanted to do and this twin engine model is something we really wanted to do.”
With room to now grow, the sky is once again the limit for Triton Industries. Looking back on all that Manitou was able to accomplish out of its old building, it’s kind of exciting to imagine what this Michigan-based manufacturer will come out with next.
“This building marks the beginning of a lot of new and fun things for Manitou,” concluded the Triton Industries president. “We’ve done a great job so far but really the future is ahead of us.”
That’s right, folks. Keep your eyes open for a new Manitou Pontoon Boats brochure that will be emerging very soon.
So, what’s so great about it?
“This year we concentrated on providing the customers with all the information they need on the boats while at the same time maintaining an artistically creative, visually appealing brochure that makes you want to head out on the water in a Manitou during a warm summer day,” Greg VanWagenen, Manitou’s director of marketing and communications, said.
“High quality pictures, premium paper stock and expertly executed printing processes portray our boats as the high end premium brand that Manitou has become known for.”
In addition, he said they decided to go green with this brochure – it was printed with 100 percent wind power.
Here’s a preview of some of the great photos:
(This is a stream of thought update from Greg VanWagenen, Director of Marketing and Sales Communication, from the recent 2012 model shoots)
Mist over the corn fields as we approached the lake. Always surprising to have this beautiful lake appear, suddenly amongst the verdant farmland. Beautiful morning, bodes well for a great day of shooting.
Sky over the lake is baby blue with trailing cloudy wisps, not unlike the wake behind a boat. A group of swans grace the water, their images reflecting in the clam, mirror-like surface. Maybe the lake should be renamed Swan Lake?
It’s always a slow start on the first day of the shoot. We are all rusty; a few hours later and Team Manitou is a fine tuned machine. The questions come easily, and better yet, the answers flow with creativity.
- Which boat next?
- What is our motivation? Atmosphere?
- Who are the best models for this shot?
- What shall they wear?
- Props? Too many, over kill. Just the right amount set the scene.
- Load ‘em up…jump on the shoot boat…fire up the walkie talkies and get another shot in the can.
Of course we shoot a lot of young people for the brochure. Lots of obvious reasons, but you can add free time, youthfulness, and lots of choices in swimwear to that list. Interesting to watch them as they patiently wait for the model time. One with a book, several with magazines, but ALL with cell phones. Cell phones that, even in this fairly remote spot, on a glorious day at the lake, are GLUED to their hands, ears and eyes. Checking texts. Playing games. My how things have changed. I tried to imagine what they would be doing if there were no cell phones. What did kids do at the beach before the advent of this hand vice? Probably there were more conversations and interactions. Possibly more physical activity, tossing a football or Frisbee.